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Directo a México provides
U.S. financial institutions with a set of promotional
materials once the institution has enrolled in the
service. These promotional materials allow financial
institutions to better promote the service to their
customers.
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The Federal Reserve Bank and
Banco de México have developed these promotional
materials in both English and Spanish to better
facilitate the promotion of Directo a México.
The materials include:
- In some areas in the United States, the Mexican
Consulates and representatives of IME (Institute of
Mexicans Living Abroad) have been active in recruiting
financial institutions.
Directo a México has been promoted in several
forums, for instance:
- Officials IME meeting – Mexico City
- Councils IME 4th Ordinary Meeting – Mexico
City
- NAFTA financial committee meeting – Mexico
City
- Remittances meetings coordinated by “National
Presidency”
- Federal Reserve of Atlanta officials have carried
out several meetings with banks in different USA states.
In collaboration with the Ministry
of Foreign Affairs (SRE) and the Institute for Mexican
Living Abroad (IME) the Federal Reserve Banks and Banco
de México have organized a set of “Roadshows”
in the United States in 2005 and 2006, where interested
financial institutions could learn about the benefits
of using Directo a México.
Roadshow seminars are located in cities
around the United States where there is a large concentration
of Mexican residents. In 2005 and 2006, the Roadshow
stopped in the following cities:
May 2005
- Jornadas del IME, Brownsville, TX
- Orlando, FL
- Atlanta, GA
June 2005
- FDIC and NATF (Mexican Consulate in Chicago)
September 2005
- Phoenix, AZ
- Tucson, AZ
- Denver, CO
- New Jersey, and New York (FDIC)
- Milwaukee, WI
October 2005
- Minneapolis, and St. Paul, MN
- San Francisco, CA
- Fresno, CA
November 2005
- Dallas, TX
- Houston, TX
- Austin, TX
- San Antonio, TX
December 2005
- FDIC and NATF (Mexican Consulate in Chicago)
May 2006:
- Payments Conference NACHA, San Diego, CA.
- San Diego, CA
- Riverside / Bernardino
June 2006
September 2006
- San Antonio, TX
- El Paso/Las Cruces, TX
- Albuquerque, NM
October 2006
- Dallas, TX
- Houston, TX
- McAllen, TX
November 2006
- San Francisco, CA
- San José, CA
- Los Ángeles, CA
- San Luis Obispo/Santa María, CA
- El Paso/Las Cruces, TX
- Albuquerque, NM
Promotional Events for Directo a México:
Crossing the Border: Financial Access, Remittances,
and Directo a México: June 2006 in Mexico City,
Mexico.
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